'Dawn Fm' is the new electronic album from The Weeknd.
The artist had already experimented with this genre in 'StarBoy,' but now it sounds completely different.
The artist announced the album's release with a teaser starring actor Jim Carrey.
In fact, this is his fifth studio album, and he has done it in a big way.
Dawn FM doesn't sound like any of their previous albums, which has surprised their fans in a good way.
The Weeknd has decided to surround himself with great artists for his collaborations.
Tyler The Creator, Lil Wayne, Onethrix Point Never or Quincy Jones, producer of Michael Jackson's most emblematic
albums are featured on this new album by the Canadian.
Although he has collaborated on singles with many artists in the last year, such as FKA twigs and Post Malone,
The Weeknd has not released a solo album since After Hours in late March 2020, one of his most
outstanding albums to date.
Abel gave the first hint of his album on New Year's Day with a screenshot of a conversation
with his creative director, La Mar Taylor.
"Music can heal, and that feels more important than another album rollout.
Let's drop the whole thing and enjoy it with the people."
Part of the marketing strategy was to simulate a radio broadcast.
So The Weeknd did a live stream via Amazon Music's Twitch channel, and on the app, he called "103.5 Dawn FM."
Here, the appearance of actor Jim Carrey, as the voice of this broadcast, is the common thread of the project.
Dawn FM has a total of 16 songs distributed in 50 very electronic minutes.
The Weeknd's new era seems to be arriving in a big way, now all that's left is to enjoy it.