Greta Gerwig's 'Barbie' caused the world to 'run out of pink.' 

This July 21 Warner Bros. releases its movie of the summer, and if it lives up to the promotional campaign also of the year: Barbie. Greta Gerwig, after triumphing with Lady Bird and Little Women, directs from a script she co-wrote with Noah Baumbach around the Mattel doll, finally with the features of Margot Robbie.Next to him we will see Ryan Gosling playing a charismatic Ken in an adventure beyond Barbie Land, even after all the effort to build the whole set.

In the trailer we see Barbie's house as a very elaborate place with colors and good design. Gerwig spoke with Architectural Digest about her creation, accompanied by production designer Sarah Greenwood. "Keeping it childlike was paramount. I wanted the pinks to be very bright and everything to be very excessive," Gerwig explains. The Barbie Land featured in the film takes inspiration from the modernist architecture that put Palm Springs on its feet in the mid-1950s.

It is also marked by film references, citing titles such as An American in Paris or Pee-Wee's Big Adventure. Gerwig stresses that it was very important for her "not to forget what made me love Barbie when I was a little girl", and this memory was impregnated with pink. "The color pink was central to the film," they say, hence the use of industrial quantities of the fluorescent shade of Rosco paint. According to Greenwood, this use led to a nationwide shortage of the paint.

"The world… ran out of pink," he assures. Barbie Land is all about colors and fun, so that the contrast is more intense when Barbie and Ken leave home, as they do in the trailer.

Barbie hits in theaters on July 21.