| Genres: | Food, History, Cooking |
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For generations of Americans, food entrepreneurs like James Kraft, Milton Hershey, the Swanson family, and the McDonald brothers have literally been household names, but you don't know their stories.
Before they were brands, they were brilliant, sometimes ruthless visionaries who revolutionized food and changed the landscape of America forever.
In the 1950's, two enterprising brothers from Wichita, Kansas aim to build their restaurant, Pizza Hut, into a franchise empire by boldly introducing America to pizza!
In 1919, Milton Hershey is king of the chocolate business. But everything changes when in a Post WW1 sugar price drop, a rush of competitors spring up.
In the 1950s, Ray Kroc franchises McDonald's nationwide, but right behind Kroc a wave of other entrepreneurs try to cash in on the fast food restaurant craze.
At the turn of the 20th century, James Kraft challenges thousands of years of cheese-making tradition and forever alters the dairy industry with his new cheese innovation.
In the 1970s, one major cola brand launches a blind taste test marketing plan that takes direct aim at their biggest competitor.
Herman Lay takes regional and small-time chips business to a national scale with his cutting-edge sales techniques and world-changing packaging technology.
Adolphus Green creates one of the most iconic cookie companies in history, and revolutionize packaging.
When a chemist begins working at the Joseph A. Campbell preserve company, he invents a condensed soup that brings this rare luxury to the nation for the first time.
